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As I wrote about in my previous post, "Recycling Is Overrated: We've Been Misled," I grew up recycling because I thought it was going to solve the waste problem. But I also grew up with a dad that saved all sorts of typical recycling and waste to use "someday." I didn't really understand it at first, but I certainly benefitted from it. My first skateboard ramp was actually an old door leaning on top of wooden railroad ties. It wasn't until my adult years that I finally understood the benefits of reusing. In 2003, I started my company STAY VOCAL (originally VOCAL) as a skateboard and apparel brand. At the same time, I was also a touring merchandiser for rock bands. I was not only selling shirts at concerts around the world, but also ordering everything. And in 2004, one order changed everything. I received a batch of shirts for one of the bands and it was printed incorrectly. It was just a minor error, but understandably, the artist wasn't happy and didn't want to sell them. And when I called the printers about the problem, that's when I found out what happens to misprinted shirts. Those 144 brand new, never worn, shipped from California to Pennsylvania T-Shirts were going to be shipped back to California to be shredded and turned into rags. And that's when a lightbulb went off and exploded in my head. I'm a solutions guy, not a problems guy. So, I quickly figured out a better option and ended up buying the shirts at a discounted price and having my brand's patches sewn over the original design. After that incident, I started seeing the waste problem everywhere I looked and I wanted to use my brand to create the solutions. I used to drink coffee out of disposable cups, so I started making STAY VOCAL travel mugs. I used to get plastic grocery bags, so I created a line of canvas reusable bags. And of course, I made more and more reuse shirts. At the beginning of 2008, I made the decision to switch STAY VOCAL to an entirely reuse apparel brand; no more skateboards; no more new items. Thinking back, this made complete sense. Reuse had been part of the brand since day 1, as I raised the money to buy the first batch of skateboards by printing on thrifted shirts and selling them at concerts. Shortly after this decision, I entered a best small business idea contest for my brand and I won! As people were starting to take notice, I knew that I was on to something. Because of my first hand experience with waste and reuse solutions with clothing and accessories, I was starting to look at all waste in a different way. But I was also looking at recycling in a different way. Just because a plastic water bottle was recyclable, why wouldn't I just reuse a glass one? It would save me money, time, and resources too. Around that time, I came up with the slogan, REUSE! Because You Can’t Recycle The Planet. I couldn’t understand why people weren’t talking about reuse as a solution more than recycling. Why was there so much emphasis on recycling instead of reusing? When we recycle, we're wasting energy, time, money and resources. When we reuse, we're just using something again. I thought it was a no-brainer message that was not getting enough attention. A few months later, I designed a graphic for the slogan and the first series of REUSE! T-Shirts quickly followed. The REUSE! in bold letters is for emphasis and the open letters in the rest of the design is to represent that recycling is not the complete solution to save the planet that we had been told. Since that time, I've made thousands of shirts with REUSE! Because You Can’t Recycle The Planet. on it. The slogan's message became a core component of the talks that I do. In 2015, I released my first documentary film with that as the title. But all these years later, I'm still seeing the same problems with waste and recycling. And in many ways, they've actually gotten worse. So, how did we get here? Why are people stuck on recycling? How and why is it not working? What’s it going to take to get people to see the easier and more effective solution? Because the fact is, it wasn't always this way. And it doesn't have to be. Talk to you next week.

On a recent visit to the recycling center, I was looking around at all of the people putting their paper, plastic, aluminum, and glass in the right bins. These people were surely feeling good about the choices that they were making; doing something good for the planet and keeping things out of the landfill. But the whole time I was wondering, "How much of this is actually going to be recycled?" If you grew up anytime between the 1990s and now, you surely have heard that recycling was the solution to our waste problem. Instead of people throwing things to that magic land of "Away," recycling would actually do something with the waste. The waste would be broken down and made into new products. But unfortunately, as we have learned more and more with every passing year, recycling has not been the godsend it was cracked up to be. But through that same time, and for hundreds of years before, there was a waste solution with a positive impact that could be immediately seen. And if we're going to want our planet to endure for hundreds of years more, it has to increase exponentially. And that solution is reuse. Before anything else, I want to define the two terms "reuse" and "recycle". Many people tend to consider them one in the same, but this is something that I always try to clairfy for people. And like I exemplified in my first film, there is a simple and drastic difference. Let's look at that difference a little closer, though. I always use a glass bottle as an example because that's what I've been using for water for years. I think in terms of juice bottles, but for this example, you can pretend it's soda, beer, whatever you prefer. So, if you have a glass bottle, here are the steps for recycling it: Put the glass bottle in the recycling bin. A truck will come pick the bin up. The truck will drive the contents back to the recycling center. Machinery will break the original bottle down. Machinery will turn the broken down glass into that same glass bottle again. The bottle will be filled with liquid and a new label will be put on. The bottle will be put in a package and shipped to a store. Now, let's look at the steps for reusing a glass bottle instead. Wash the empty glass bottle Use it again Repeat Isn't the difference clear? With reusing just one bottle instead of recycling it, you're saving a lot of time, natural resources and money; for both you and others. Now, before I go any further with this 4-part series on recycling (yeah, I have a lot to say), I want to say that I am not "Anti" Recycling. I am just "PRO" Reuse first, especially when it comes to the mass amounts of stuff that's already here. But I can only reuse a piece of paper so many times and sometimes my glass bottles break. Like many of you reading this, I grew up thinking that if there was excess paper, plastic, aluminum, or glass, it was best to put it in the recycling bin. But I also grew up in a house, where little beyond that was thrown away. There may have been loose screws, old chimney pipes or broken desks, but my dad saw potential. He always had plans on how to reuse things. And that was a message that really stuck with me. But I didn't realize it until I came face to face with a worldwide waste problem in 2004. Talk to you next week.

When we give tours of The REUSE! Box Truck Tiny House, there are some specific things that Deek and I like to show and numerous "tour favorites" that people always comment on. This is why we created a map handout that shows the layout of the truck and our top 50 reuse features. We don't expect everyone to do all 50, but maybe they'll see a few them that they incorporate into their own lives. It's always fun to see before and after photos, so I thought I would showcase some of the more notable truck features and what these items used to be. And I also wanted to address the benefits of each. Wardrobe Original Use: Canning Cupboard Benefits: Storytelling: This was a food canning cupboard, dating back to at least the early 1900s. It's also the first item we found, months before we had the truck. Large amount of storage for my clothing, accessories and a whole lot more. I can use the door to project TV, movies or video games on Kept out of the landfill, as this was heading for a dumpster at a house that was being renovated Prevented a furniture piece from being manufactured with non-renewable resources Cost: $0.00 Kitchen Sink Original Use: Cooking Pot Benefits: Storytelling: This was my grandmother's pot and it keeps memories of spending time with her in her kitchen alive. Unique, durable kitchen sink I can hide the dirty dishes with the lid! Prevented a new sink from being manufactured with non-renewable resources Cost $0.00 Coat Hooks Original Use: Maple syrup spiles to tap maple trees Benefits: Storytelling: This is a fun reminder of the state where we first showed the truck before it was done. Unique, durable coat hooks Prevented new hooks from being manufactured with non-renewable resources Cost: $2.00 for 4 of them Closet Slide Outs Original Use: Skateboard decks Benefits: Storytelling - These were my personal skateboards and the one shown is a team board from my friend's shop in my hometown Easy way to access items in a deep closet Keeps broken skateboards out of the landfill Cost $0.00 Food & Spice Storage Rack Original Use: Ladder for a performing arts theater Benefits: Storytelling: This ladder was used for theatrical productions for over 50 years at the long-closed movie theater in the town where the truck was built. Unique storage for dry goods and spices Kept out of the landfill, as this was sitting unused in a building for years that will most likely be demolished Prevented a new rack from being manufactured with non-renewable resources Cost $0.00 Clearly, there are some great stories behind these items and the benefits for the planet are obvious. Plus, the total cost for these features was $2.00! Two Dollars! To see more about these and a lot more features in the truck, here's the trailer for the feature film about it and various viewing options. P.S. For any of the literally thousands of people who have toured the truck, if you have done any similar features in your own life as a result, please leave a comment. We'd love to hear about it. Thanks!

As I wrote about in my previous posts, recycling is an overrated solution to our waste problem and this is not a big revelation. People have been seeing this for years. It's just been heightened recently, especially after China's ban on importing recycling from the U.S. Like writer Katie Klear stated so well, "your recycling bin at the end of the curb is not a golden miracle for the Earth or a way out of the climate crisis." Fortunately major organizations like Green America and the Environmental Protection Agency (EPA) are on board that reuse is the more effective solution. As I make sure to point out, I’m not saying that we should not recycle and that I personally do not recycle. What I’m saying is that we should look to reuse existing items first and whenever possible. Reuse is a 2 for 1. You're using something again that's already here and reducing the amount of things that need to be made. With reuse, we don't need to figure out what to do with all of the stuff in recycling bins. We don't need to wish-cycle and hope things actually get recycled. Why spend all of this time and energy with recycling, when we could be knowing the impact that we’re making by reusing. And listen, I get it, single use items are convenient. Use something once, toss it in a bin and forget about it. But I'll say this until the end of time: our planet is not single use and that's the most convenient thing that we all share. So I go back to the same position. So, I want to look at some of the most commonly recycled items and share reuse alternatives or how to avoid them in the first place. These ideas will not only save resources, but also time and money. Some of these may seem like no-brainers, but we're all at different points in our journey. And let me know in the comment section below if you have some solution ideas. Cardboard Boxes - It's amazing how many essentially brand new boxes are just recycled, when they could be used multiple times; especially with so many purchases being made online. If you ship packages (or know someone who does), flatten them and store them for personal use. I once saw a store in California that was just used boxes. Imagine if every city had a leave it and take it area for boxes at the transfer station? And here's an example of an online shop for used boxes geared towards moving. Food Packaging (Paperboard boxes, Plastic containers, etc) - A lot of food packaging is mixed paper and plastic and hard to recycle to begin with. You can avoid a lot of this packaging by buying things in bulk and / or at refill shops. Here's a list of refill stores in the United States. Farmer's Markets and the produce section of grocery stores are other great places to avoid packaging with healthy food too. Glass Jars - Buying items in bulk will avoid acquiring more of these. But if you buy items in glass jars, why toss them in the recycling bin, when there are endless amounts of uses: canning foods, storage containers, bulk food purchases, etc. I've even used jars as fun "gift boxes." Paper - Use both sides of sheets of paper before you recycle it. Save scrap paper for personal use, like printing in-house, note paper, drawing, etc. Paper or Plastic Bags - The majority of plastic bags are never recycled and just become landfill. This is why paper bags have become popular again. Sure, paper bags are better than plastic bags, but they're still single use bags that don't have to be made. Reusable bags are always the best option. And you don't have to go out and buy new canvas totes. Use any bag. After all, you're just bringing things home to put in your fridge and cupboards. "Paper" Coffee Cups - Most of these are not actually recyclable, as they have a thin plastic lining inside them. You can avoid these by bringing your own travel cup and at most shops, you'll get a discount too. If you're drinking coffee inside the shop, ask for an in-house mug. Most people would agree that drinking out of a ceramic mug is more comfortable than a paper cup. Plastic Bottles - Unfortunately, the majority of drinks these days are in plastic bottles. You can avoid these by bringing your own bottle/cup/jar to refill at water stations and soda fountains. In most cases you'll save money, especially when it comes to water. And the more we call for change, the better. Our cohorts at Story of Stuff are currently leading a "Bring Back Refill" campaign to change just that. Now, I know what many people are saying. "A piece of paper can only be reused so many times." "Jars break." "I don't have a refill store near me." For all of those reasons, I agree that we cannot be perfect with this. And again, I'm not saying that we should never recycle. I just know that my place here is to encourage reuse as much as possible and in as many different ways as possible before it gets to that point. The more we reuse, the less congested recycling will be and there is a possibility of recycling actually working. As individuals, we have so much untapped power when it comes to bettering the planet. With reuse, WE are in charge. We don't have to play the guessing game of recycling. WE use something and WE can use it again. WE see first hand that WE are doing a good thing for our planet. That is an empowering feeling for us and reuse is an effective solution for our waste problem. Thanks for hearing me out on these past few posts. Here's a fun, quick video I made to show how reusing is better. And as I mentioned above, let me know in the comment section below if you have some solution ideas. Cheers.

When it comes to reuse, something that I talk about is how it helps us avoid wasting time. (i.e. Reusing water bottles takes way less time than recycling them and making new ones.) But I recently had to accept that I wasn’t avoiding wasted time in all of my work. This past September, I celebrated the 20th anniversary of my reuse apparel brand, STAY VOCAL. And as I’ve said to many people in recent months, it took me 19 years to realize that it’s my side gig. Back in 2008, after my first speaking engagement about reuse and my brand, I knew that I wanted to be an edutainer (even though I didn’t know the word at the time). While waiting to speak in that high school auditorium, I watched as students literally fell asleep while someone was trying to teach them something with monotone explanations, charts and facts. I knew that I needed to do something different, and I thought back to my years of touring with bands and how they would engage the audience. I incorporated some unique tactics into my talk and began by screaming, "WAKE UP! There is only one planet and you can't recycle it!" Upon receiving a room full of attentive students and teachers clapping, I was hooked. Since then, I've grown to love sharing ideas in fun ways about the benefits of reuse solutions. (We hear the doom and gloom problems enough.) And over the past 15 years, I’ve created numerous things to do just that: The REUSE! Documentary, The REUSE! Box Truck and The Box Truck Film. With STAY VOCAL being my baby and first fun reuse solution though, I always went back to it as the focus. But the brand never got me to that educational or financial point that I needed it to. And sometimes I felt trapped. It’s taken me a long time to realize and truly accept that I’m not meant to make an impact one shirt at a time. It’s things like my movies, speaking engagements, and collaborations that have made a bigger difference. I still 100% believe in the brand and by no means am I calling it quits. I just know that I can't put the same time, energy, and money into the brand that I have since I created it in 2003. I’m stepping back from focusing on creating new STAY VOCAL designs, but will work with other brands, musicians, organizations, and individuals to print their shirts on rescued garments. As I say all the time, “the more we work together, the more positive change we can create.” Last year, I decided to test out not prioritizing STAY VOCAL and focused on setting up screenings and events. And well, it was the the most successful and impactful year that I've ever had. And it's funny, the shirts did well too, as I always bring a shirt selection with me to events. It's a great way for people to learn about wasted resources and take instant reuse action. So, I've decided to hone in on the "edutainment" piece. And to help with that, I've created the key piece of the puzzle that's been missing. Through all my years working with reuse, I’ve never had a true hub for the different work that I do. I sometimes wouldn't know what website to send people to or what to call what I do. But after taking a deep dive into who I am, what I truly want to do and what I'm best at, I now know the answer. I'm a reuse edutainer and I help people escape the waste. I hope you'll take a look around my new hub and find a way to get involved. Cheers.

Over the past 14 months, I've been cleaning out my childhood home in Massachusetts and trying to find new homes for so many different things. Some things, like collectibles, are really easy to find a home for. But some things have a value that not everyone can see. Enter the pile of scrap wood. For many, this was just bound for the dumpster. But having built a house with all used materials, I knew that someone would be interested in it. I tried selling the wood at an online estate sale that I hosted, but there were no takers. And since I wasn't in a rush to get rid of it, I tried my luck on Facebook Marketplace. Sure enough, I got a bite almost immediately. When Mitch Delorey came over to pick up the wood, I asked him what he was going to be doing with it. He told me that he repurposes furniture and makes custom pieces with old wood. So knowing that, I asked if he might be interested in an old broken dresser from the attic that even I thought wasn't worth rescuing. Mitch thought different and he ended up getting that too. During my time cleaning out the house, I've connected with dozens and dozens of people who find uses for used things. And now I knew one more. It feels so good to know that all of these items that have been sitting for years will get another life and become something special to someone; not just end up in the landfill. Just like so many things in life, it all goes back to communication; something I'm a huge believer in. (There's a reason I named my brand STAY VOCAL after all.) The more we talk to each other, the more we can work together and the more positive change we can create. Communication is how we build community, which is exactly what I have been doing with all of the reusers, upcyclers, repurposers and restylers in the area. If I had just sold Mitch the scrap wood and moved on, I might never had known what he does for work. And let me just say that Mitch has become a huge help in cleaning out the house for the past 6 months! We've been able to clear a lot of room and make some money and he's been able to acquire plenty of materials for his projects. Most recently, Mitch purchased a few industrial work tables from us. To see these get another life was pretty great for me. I've had quite the history with these tables. When I was little, I had my G.I. Joe Aircraft Carrier on one of them. When I started skateboarding, I used them as the platform for a ramp that I made in the basement. And in my adult years, they held my STAY VOCAL T-Shirts. I look forward to seeing what they'll become next. You can check out Mitch's work here.

We've all heard that we need to take responsibility for our actions. But we also need to take responsibility for our possessions. We cannot just consume and then plan to wipe our hands of these things when we leave a home or this planet. We can't just leave it for someone else to deal with. We owe it to our families. We owe it to our friends. We owe it to our communities. And we owe it to our planet. Over the past few years, I have visited numerous dwellings that were filled with possessions; houses that were sold as is, houses filled with giant collections and most recently, a dwelling of someone who had passed away. Yes, there is the excitement of the treasure hunt looking through these places. But at many times, it has been frustrating, exhausting and even sad, to try and figure out things to do with all of the stuff. I am personally caught in the middle, as I don't want so much new stuff to be made, but I also don't want to see all the stuff already here end up in the landfill. And so much of the stuff I have seen is unfortunately trash to begin with. Sure, not everyone can plan for a sudden move or death. But anybody reading this can take steps. We ALL need to look at the impact that we individually create and truly accept that we can't take any of it when we go. Do we want our loved ones to have to deal with it? Do we want the items that we spent money and time on to simply be given away to strangers or potentially trashed? Do we want people feeling angry at us for leaving it for them to deal with? Do we want our legacy to be stuff? Wouldn't it be better to get these things to people who would enjoy them and give them a second life, while you're still living yours? It will make them feel good and that will surely make you feel good. And doing good as a human is a great legacy to leave.